You know whats Not on Roids, apparently? A pub sign. Yes, you read that correctly. People are angry about a picture of a badger holding a pint. Because, naturally, in these times, we need to be outraged by woodland creatures enjoying responsible beverage consumption.
Let’s recap this utter nonsense, shall we? The “Badger’s Pint” sign outside the Fox & Hounds pub in Cheddar, Somerset has apparently triggered an avalanche of complaints to Mendip District Council. Why? Because some folks believe it glorifies excessive drinking. Seriously. A badger. Holding a pint. Is now a symbol of societal decline.
The council, bless their bureaucratic hearts, are now “reviewing” the sign after receiving numerous objections. One resident claimed it normalises alcohol consumption – as if seeing a painted badger encourages people to down ten pints at lunchtime! Another found it irresponsible and ‘inappropriate.’ Honestly, I picture these objectors wearing sensible cardigans and judging everything.
The pub owner, understandably bewildered, points out the sign is intended to be whimsical and humorous – you know, like art? Apparently, that’s a dangerous concept now. The article mentions he even got a complaint about the color of the badger! Because apparently beige badgers are less likely to promote alcoholism.
And heres the kicker: the brewery itself – Cheddar Valley Brewery – is also baffled by the backlash. They designed the sign as part of a branding exercise, aiming for something cheerful and memorable. Instead, they’ve unleashed a moral panic over a badger with a beverage.
I’m not saying pubs shouldn’t promote responsible drinking (they absolutely should). But weaponizing cartoon badgers to score points in a culture war? Its peak ridiculousness. Lets all take a deep breath and remember that sometimes, things are just silly. A badger enjoys a pint. Get over it.
